SHOP ALL
MULTIPURPOSE BEAUTY
Hybrid formulas and tech applicator packaging. PRIME is skincare-meets-beauty for the ultimate busy-girl skin routine on-the-go.
COMMUNITY
People across Australia and beyond are achieving more, with less. With Prime multipurpose beauty.
NEW
GLASS SKIN DUO
Prime’s Ready-To-Glow and Glass Mist combine a clean, multi-tasking duo for gentle skin transformations and a pearlescent, glass-skin appearance you can achieve on-the-go with its travel-safe packaging.
STEP 01: READY TO GLOW
Moisturiser + primer + serum (3-in-1)
An oil-free facial moisturiser to define your dewy glow. Ready To Glow reduces dark spots, pigmentation, and fine lines to leave the skin feeling plump and radiant, awakening skin cells for visibly refreshed, brighter skin.
STEP 02: GLASS MIST
Dewy facial mist + after sun soother (2-in-1)
No need for an additional face mist in your bag. Glass Mist revitalises your complexion anytime, anywhere. Its micro-fine mist is the perfect pick-me-up, instantly reviving and brightening your skin for a naturally radiant look.
EDITORIAL
PRIME/A BALLERINA
She’s a Prima Ballerina and her skin has a radiant, almost reflective quality, suggesting healthy and well-hydrated skin. What’s in her bag? On-the-go Glass Skin duo.
