DRINK UP follows one woman through an ordinary day quietly attacking her skin — back-to-back screens, recycled office air, third coffees, low-grade stress. No drama, no chaos. Just the relentless, unremarkable grind of modern life and the cellular cost it leaves behind. Anchored in grey-blue institutional offices and structured 80s suiting, the campaign sits in the tension between clinical authority and the visceral reality of dehydration, building an equal balance of story and science around Prime Skin's 3-in-1 formula for barrier repair, hydration and primer. If your skin is dehydrated, so is everything else.

Team Prime: @withprimeskin @janatangalakis 
Creative direction:@sonnet_studios @elizahillcreative
Production Studio:@pene.lopestudios
DOP/Director:@luuckypenny
Motion Operator:@sean_eccard 
Digi:@mathew__stott
Producer:@tylerspaar_
Gaffer:@Brydon.mp4 
Runners:@emily.krum @issyspanos
Set design:@amibilske @annotate.agency  
Studio: @annotate.lab
Styling:@jasmineknights_ @thebillabon
MUA:@nellieplayfootmakeup
Content:@brigittedamico @alyssadamico
Talent:@vanessaslamin @madeleinesacchetta @sofiaacampagna @abuk.y